Valerie’s is a coffee shop located within a garden centre. Both businesses run with values of community and careful craftsmanship at the heart of what they do. 

With the name of the business having an important back story with the sister company. I wanted to make sure that I made this connection last through the visual identity. 

Taking inspiration from the florals and earth tones that are present in coffee and british flowers. This visual identity looks to invite everyone to enjoy a coffee and light bite. A brand guidelines highlights how the visual identity meets the needs and values of Valerie’s as well as how to appropriately  this across the business. 




View the full brand guidelines 




Chloe Sweeney Design